Automakers and the industry's technology manufactures had a clear message at this year's Consumer Electronics Show: future cars will be controlled via smart watches. It's an interesting position given the relative newness of the wearables industry, but the auto industry doesn't want to be caught short like it was with the arrival of smartphones.
First, let me present a little bit of a preamble: I am now in the process of creating our own in-house TMC Wearable Tech Labs, a place where we will gather up all of the important wearable tech gadgets and related technologies now in the marketplace. As part of our labs effort we will also begin to provide reviews of the products themselves. The first of what we anticipate will be a large collection of what I am calling "hands-off" reviews will be my review here of Misfit Wearables' Shine activity tracker. Let's get started!
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The Business of Wearable Computing: An Interview with Brand FinanceAn interview with Edgar Baum, Managing Director North America with Brand Finance, the world’s leading brand valuation and strategy consultancy. Mr. Baum specializes in marketing ROI and financially quantified brand strategy.
Getting Attention for Your Wearables Joe Daniels of Loeb & Loeb discusses how wearable tech entrepreneurs can gain exposure for their ideas and what to do once they've won attention from potential investors.
Wearable Success Rides on Actionable Intelligence Lux Capital's Adam Goulburn focuses on the traits sought by investors as they consider wearable startups, such as how well their software turns collected data into actionable intelligence.
How to Win the Wearable Tech Funding GameDonatella Giacometti speaks with Canary Ventures' Alex Goldberg about what the investment community looks for in startups, such as the many new wearable tech companies that are emerging.