Wearable Tech World News Feed
May 14, 2014

DCI-Artform Senior Marketing Strategist, Robin Shea, to Discuss Retail Experiences at Wearable Tech Conference & Expo


Global retail solutions experts to share key consumer insights at New York City event

Norwalk, CT—May 14, 2014—TMC announced today that DCI-Artform retail strategist Robin Shea will deliver a keynote at Wearable Tech Conference & Expo, held July 23-24, 2014, at the Javits Convention Center in New York City, New York. The event will provide attendees with case studies, demos and unique sessions that discover the current and future state of the billion dollar wearable tech market. DCI-Artform Senior Marketing Strategist Robin Shea will provide a keynote titled “Bringing Wearables to Retail: New Rules for a New Category,” on Wednesday, July 23, at 11:45 a.m. Shea will discuss/present a unique exploration into how to bring wearables to shoppers and share best practices, recommendations and a glimpse at the future of this category.

“Hardware and software tends to be the focus of discussions in the wearable category, but sometimes the consumer is forgotten,” said Shea. “Success centers on whether shoppers will buy, so in my keynote, I’ll talk about the unique needs of shoppers in this category and how to serve those needs in order to actually sell these products.”

DCI-Artform is a global retail experience company working on in-store solutions for Fortune 50 retailers and brands worldwide. Clients include Microsoft, Intel, Samsung, Jawbone and a variety of mobile/cell carriers with experience in most major consumer electronics retailers globally, including Best Buy, WalMart, Target, Tesco, Dixons/Currys, Suning and more. With its tagline, “Retail Redefined™,” DCI-Artform builds on a platform of shopper marketing research, consumer insights and merchandising innovation driven by its proprietary “Retail Science” methodology. Its InVision Retail Science Lab and Digital Media R&D Lab located at the DCI-Artform U.S. headquarters in Milwaukee, Wisconsin allow DCI-Artform to study and test designs and solutions, using its in-house focus group/research facility and one-of-a-kind 3-D prototyping and visualization CAVE.

“DCI-Artform provides a unique service within the wearable market,” said Rich Tehrani, TMC CEO and conference chairman. “As the wearable industry continues to grow and flourish, it is critical that consumers and companies are fully equipped with the necessary knowledge to navigate amongst the many competing technologies. We look forward to having Robin share her expertise with our Wearable Tech Expo attendees.”

Wearable Tech Expo is supported by Diamond Sponsor Deloitte; Gold Sponsors Chetu, Content Boost and HZO; and Silver Sponsor Jetta.

Registration is now open for Wearable Tech Expo. For more information please contact Frank Coppola at 203-852-6800 x131. For media inquiries, contact Ashley Baster. Companies interested in exhibiting, sponsorship or advertising packages for Wearable Tech Expo should contact TMC's Dave Rodriguez at 203-852-6800 x146.

For the latest Wearable Tech Expo news, updates and information, follow on Twitter at @WearableTechCon.

About TMC

TMC is a global, integrated media company that supports clients' goals by building communities in print, online, and face to face. TMC publishes multiple magazines including Cloud Computing, M2M Evolution, Customer, and Internet Telephony. Wearable Tech World is the leading source of news and articles for the communications and technology industries, and is read by as many as 1.5 million unique visitors monthly. TMC produces a variety of trade events, including ITEXPO, the world's leading business technology event, as well as industry events: Asterisk World; AstriCon; ChannelVision (CVx) Expo; Currency 2.0; Customer Experience (CX) Hot Trends Symposium; DevCon5 - HTML5 & Mobile App Developer Conference; LatinComm Conference and Expo; M2M Evolution Conference & Expo; SmartVoice Conference; Software Telco Congress; Super Wi-Fi Summit - The Global Spectrum Sharing and TV White Space Event; SIP Trunking, Unified Communications & WebRTC Seminars; Wearable Tech Conference & Expo III; Fitness and Sports Wearable Technology (FAST) Expo II, WebRTC Conference & Expo IV; and more. Visit TMC Events for additional information.

Media and Analyst Contact:       

Ashley Baster

Connect2 Communications         

(919) 435-9112  

ashley@connect2comm.com




Edited by Maurice Nagle




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