Wearable Tech World News Feed
July 08, 2014

adidas' Qaizar Hassonjee to Share miCoach Technology at FAST Expo


Wearables pioneer to share new sports technology advancements at New York event

Norwalk, CT—July 8, 2014—TMC announced today that adidas’ Qaizar Hassonjee will be deliver a keynote at Fitness & Sports Wearable Technology (FAST) Conference, held July 22, 2014, at The Javits Center in New York City. Collocated with the Wearable Tech Conference & Expo III, FAST will share insight and expertise on the growing market of wearable, mobile and data technologies for the fitness and sports industries. Hassonjee’s keynote, titled “Wearable Technologies Enabling Athletes to Unleash Their Best,” will be held on Tuesday, July 22, 2014, at 1:30 pm.

 “At adidas our focus is on working closely with athletes to understand their needs and deliver meaningful performance innovations that help them achieve their best.  We believe that athletes of any level, in any sport deserve the same training insights available to elite athletes.  Our miCoach offerings are designed to make expert training accessible to everyone with a sports or fitness goal. “

Since 1984, adidas has been pioneering wearable technology in sports, intent on playing a deeper role in the lives of athletes and, enabling them on the journey to unleash their best. In his keynote, Qaizar Hassonjee, vice president of innovation at adidas Digital Sports will share adidas’ vision for a future where individuals actively manage their sports, and fitness data to shape their lives.  Attendees will hear about how adidas plans to open up the miCoach platform to create new opportunities for developers and consumers.

“adidas has continually revolutionized the sports industry,” said Rich Tehrani, TMC CEO and conference chairman. “Qaizar has a firm grasp on the role and significance of wearables in the sports realm and we look forward to the invaluable insight he will share with our FAST attendees.”

FAST is sponsored by Gold Sponsors Chetu, H3 System, Jabra and Pivothead.

Registration for FAST is now open. Individuals with questions or companies interested in exhibiting, sponsorship or advertising packages for FAST please contact TMC's Dave Rodriguez at 203-852-6800 x146. For media inquiries, contact Ashley Baster.

For the latest FAST news, updates and information follow the event on Twitter at @fitnessportech.


About TMC

TMC is a global, integrated media company that supports clients' goals by building communities in print, online, and face to face. TMC publishes multiple magazines including Cloud Computing, M2M Evolution, Customer, and Internet Telephony. Wearable Tech World is the leading source of news and articles for the communications and technology industries, and is read by as many as 1.5 million unique visitors monthly. TMC produces a variety of trade events, including ITEXPO, the world's leading business technology event, as well as industry events: Asterisk World; AstriCon; ChannelVision (CVx) Expo; Currency 2.0; Customer Experience (CX) Hot Trends Symposium; DevCon5 - HTML5 & Mobile App Developer Conference; LatinComm Conference and Expo; M2M Evolution Conference & Expo; SmartVoice Conference; Software Telco Congress; Super Wi-Fi Summit - The Global Spectrum Sharing and TV White Space Event; SIP Trunking, Unified Communications & WebRTC Seminars; Wearable Tech Conference & Expo III; Fitness and Sports Wearable Technology (FAST) Expo II, WebRTC Conference & Expo IV; and more. Visit TMC Events for additional information.

Media and Analyst Contact:       

Ashley Baster

Connect2 Communications         

(919) 435-9112  

ashley@connect2comm.com




Edited by Maurice Nagle




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