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July 18, 2014

UnderArmour Possibly Collaborating with Samsung


They say two is better than one—and in the ever-growing field of wearable technology, two powerful companies working together could be the best situation of all. Under Armour and Samsung could possibly be collaborating on new items in the field of wearable fitness.

Lee Jay-young, the “de facto heir” of Samsung, met with Under Armour’s CEO Kevin Plank earlier this month in Seoul, Korea. The two reportedly are aiming to join forces in the wearable tech sector of the market, a move that could possibly rival the partnership between Apple and Nike. This long-standing relationship has produced devices such as the SportKit and FuelBand that revolutionized the wearable tech market and made it more accessible for consumers. If Under Armour and Samsung were to team up, the market might have another powerhouse combination on its hands.

Under Armour first made moves to enter the fitness technology field when it acquired the MapMyFitness, maker of the MapMyRun and MapMyRide apps, for $150 million. Under Armour stated its intention to integrate those applications into Armour39 devices, but also keep integration options open with other devices.

Samsung has already positioned itself to compete with Apple’s forthcoming wearable device; the Galaxy Gear smartwatch works on the Google Android platform.

“Offering extended connectivity features, stylish customisation options and a robust application network, we have enhanced everything that people love about the original Galaxy Gear to create a second generation of wearable devices that offer unparalleled smart freedom,” said Simon Stanford, vice president of IT & mobile for Samsung Electronics UK & Ireland.

If Under Armour really does end up capitalizing on Samsung’s wearable fitness prowess, the duo could be an unstoppable force in the field. 




Edited by Adam Brandt




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