Wearable Tech World News Feed
July 18, 2014

UnderArmour Possibly Collaborating with Samsung

They say two is better than one—and in the ever-growing field of wearable technology, two powerful companies working together could be the best situation of all. Under Armour and Samsung could possibly be collaborating on new items in the field of wearable fitness.

Lee Jay-young, the “de facto heir” of Samsung, met with Under Armour’s CEO Kevin Plank earlier this month in Seoul, Korea. The two reportedly are aiming to join forces in the wearable tech sector of the market, a move that could possibly rival the partnership between Apple and Nike. This long-standing relationship has produced devices such as the SportKit and FuelBand that revolutionized the wearable tech market and made it more accessible for consumers. If Under Armour and Samsung were to team up, the market might have another powerhouse combination on its hands.

Under Armour first made moves to enter the fitness technology field when it acquired the MapMyFitness, maker of the MapMyRun and MapMyRide apps, for $150 million. Under Armour stated its intention to integrate those applications into Armour39 devices, but also keep integration options open with other devices.

Samsung has already positioned itself to compete with Apple’s forthcoming wearable device; the Galaxy Gear smartwatch works on the Google Android platform.

“Offering extended connectivity features, stylish customisation options and a robust application network, we have enhanced everything that people love about the original Galaxy Gear to create a second generation of wearable devices that offer unparalleled smart freedom,” said Simon Stanford, vice president of IT & mobile for Samsung Electronics UK & Ireland.

If Under Armour really does end up capitalizing on Samsung’s wearable fitness prowess, the duo could be an unstoppable force in the field. 

Edited by Adam Brandt

Comments powered by Disqus

Featured Video

Dedicated to Wearable Tech: Mobile, Sports, Fitness, Audio, Fashion, Design

Featured Podcasts

The Business of Wearable Computing: An Interview with Brand Finance An interview with Edgar Baum, Managing Director North America with Brand Finance, the world’s leading brand valuation and strategy consultancy. Mr. Baum specializes in marketing ROI and financially quantified brand strategy.
Getting Attention for Your Wearables Joe Daniels of Loeb & Loeb discusses how wearable tech entrepreneurs can gain exposure for their ideas and what to do once they've won attention from potential investors.
Wearable Success Rides on Actionable Intelligence Lux Capital's Adam Goulburn focuses on the traits sought by investors as they consider wearable startups, such as how well their software turns collected data into actionable intelligence.
Wearable Tech Startup Strategy CRV's George Zachary talks wearable startups and how they can secure the attention of the right investors as the seek to become the next great thing in wearables.
How to Win the Wearable Tech Funding Game Donatella Giacometti speaks with Canary Ventures' Alex Goldberg about what the investment community looks for in startups, such as the many new wearable tech companies that are emerging.

Wearable Tech World Media Sponsors