Last week, fashion leader Secriati announced the launch of an exciting new product that blends wearable technology with high fashion. Dubbed the Canvas, Secriati’s newest accessory is designed to be worn with ties or scarves and can display whatever the wearer desires. The small LED screen is designed to snap into a separate clasp that easily connects to a tie knot or scarf.
Canvas offers people the ability to literally wear their hearts on their sleeves (well, ties or scarves, but still). Users can set their Canvas piece to display whatever art that they desire, after using their smartphone and a Bluetooth connection to set the finishing touch on their fashion. Wearers can display anything from a text-based message to their favorite sports’ teams logo, brand icon, or college crest.
“We set out to create a range of products that can be used as a platform for redefining personal expression while bridging the gap between fashion and function,” said David Jones, Inventor & Co-founder of Secriati. “It’s perfect for corporate branding or as a cool, modern and individual fashion accessory that’s versatile and totally customizable.”
The Canvas offers a wide range of exciting potential customers. At the simplest level, this could be marketed as a novelty item to individuals who are looking for a fun new way to support their favorite teams or show loyalty to their alma maters. It also could represent a potential marketing boost for organizations, who could outfit recruiters or other members of their company with the Canvas in order to increase brand recognition.
But the fun and customizable image front of Canvas may only be the first step. Depending on how fundraising goes for Secriati, they could look to expand the Canvas product into the mobile payment field, allowing wearers to use their tie or scarf clip to make purchases through an attached credit card in the same vein as Apple Pay. The Canvas represents just one more example of the potential usefulness of wearable technologies.
Edited by Kyle Piscioniere