Wearable Tech World Feature Article
February 11, 2013

Carrie Underwood Wants to Watch Movies on Her Grammy's Dress

It’s official: wearable technology has taken over music’s biggest night. We were truly “Blown Away” by Carrie Underwood’s high tech dress while performing at the Grammy’s last night. While certain celebrities like Jennifer Lopez resorted to giving off a shock factor with risqué garments (she channeled her infamous plunging Versace gown from 2000, but switched up the skin by completely baring her right leg in an Anthony Vaccarello piece), one country star decided to wow us with technological fashion.

Yes, the always lovely Carrie Underwood completely rocked her Grammy performance by donning a simple grey dress that suddenly transformed into an animated light show as she belted out “Two Black Cadillacs” from her most recent album, “Blown Away.”

It was truly an incredible experience to watch the images flash and transform on the “Good Girl” singer’s dress right before your eyes – from rose petals falling to butterflies flapping – all in the form of projections. It truly gave off an artistic and dramatic feel, which according to US Weekly, Underwood explains was the goal.

Backstage, Underwood told reporters, “They can do a lot of amazing things with projectors these days…I said I should take that home where we can watch movies on it…You wanna watch movies on my dress?”

Image via US Weekly

The American Idol alum continued that the dress was specially made for her, where the top resembled a normal material while the bottom was made to operate as a projection screen. She added that the rules were very strict when it came time to take the stage, which left her with some physical limitations to make the entire performance work.

“I had a certain place to stand and they had to…really make sure it wasn’t…going off around me. It took a lot of precision. I’ve got a lot of great people.”

Check out the entire performance below to see Carrie’s LED dress in the works!

Carrie Underwood Blown Away performance Grammys... by dm_51181cced0274

Edited by Ashley Caputo

Comments powered by Disqus

Featured Video

Dedicated to Wearable Tech: Mobile, Sports, Fitness, Audio, Fashion, Design

Featured Podcasts

The Business of Wearable Computing: An Interview with Brand Finance An interview with Edgar Baum, Managing Director North America with Brand Finance, the world’s leading brand valuation and strategy consultancy. Mr. Baum specializes in marketing ROI and financially quantified brand strategy.
Getting Attention for Your Wearables Joe Daniels of Loeb & Loeb discusses how wearable tech entrepreneurs can gain exposure for their ideas and what to do once they've won attention from potential investors.
Wearable Success Rides on Actionable Intelligence Lux Capital's Adam Goulburn focuses on the traits sought by investors as they consider wearable startups, such as how well their software turns collected data into actionable intelligence.
Wearable Tech Startup Strategy CRV's George Zachary talks wearable startups and how they can secure the attention of the right investors as the seek to become the next great thing in wearables.
How to Win the Wearable Tech Funding Game Donatella Giacometti speaks with Canary Ventures' Alex Goldberg about what the investment community looks for in startups, such as the many new wearable tech companies that are emerging.

Wearable Tech World Media Sponsors