Wearable Tech World Feature Article
February 12, 2013

Nike Pulls the Plug on Nike+ FuelBand Android App

Unfortunately Android users who have been patiently waiting for Nike to finally release a functioning app for its Nike+ FuelBand will need to patient for a long time as Nike seems to have pulled the plug on the app.

Due to the inability to properly sync wireless, Nike has decided to it will no longer work on developing the Android Device to go along with its Nike+ FuelBand.

FuelBand is Nike’s latest wearable technology that measures a user’s movement throughout the day using a sports-tested accelerometer. The FuelBand allows users to set and track a daily goal, and share the goals and results with friends and other users.

Since releasing the FuelBand over a year and a half ago, Nike has never been able to fully get the device to sync wirelessly with an Android Device. Although no official announcement was made, a recent tweet sent out by @NikeSupport shed light on the company’s future plans.

After receiving a tweet from a user asking Nike to make an Android sync app, @NikeSupport responded by saying “Right now, we're focused on iOS and Web. We're not working on an Android App.”

This decision to shift its focus solely on iOS devices and the Web seems to have come out of nowhere because as recent as this past November, Nike reiterated to users that it would continue development on an Android app but that there was no confirmed release date.

Without an official announcement as to why shift the focus to iDevices, rumors are bound to circulate with the most popular one being because of the relationship with Apple and Nike. Tim Cook, CEO of Apple, also holds a seat on Nike’s board and some reports believe the closeness of the relationship between the two companies may have been behind the decision to ultimately shut out Android.

Edited by Rich Steeves

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