Wearable Tech World Feature Article
February 28, 2013

Accessorize Yourself Smartly

I mean come on, who doesn’t like a snazzy bracelet? Whether you are male or female, being able to add to your new outfit with a little piece of jewelry can go a long way. Even better is when that wrist accessory lets you see who is calling and texting you as well as what’s trending on social media sites such as Facebook, Instagram, Twitter, Tumblr, LinkedIn and Skype.

EMBRACE+ just made its official debut today, a collaborative effort whose functionalities will be powered by Command Partners. Not only will the product help to catch peoples’ attention with its stylish look, but it will also help individuals on-the-go to remain informed and connected without ever having to look directly at their iPhone or Android gadget. In essence, how it works is a different color will appear on the wristlet, which signifies different types of information.

Company officials said in a statement, “EMBRACE+ is the result of an idea that we came up with during a night out over a couple of drinks last summer. While laughing about ourselves checking our phones all the time to see whether we had received a message, we decided to come up with a solution and EMBRACE+ was born!”

The next generation piece of jewelry was actually developed by Paul Hornikx and Rudi Beijnen, who after a night with friends, realized there had to be a better alternative than continuously taking your focus off of whomever you are interacting with in order to take a closer look at your device.

One of my favorite features found within this offering is that it can alert you when your phone battery is getting low, which can alleviate the headache caused when your phone suddenly goes dead and you are nowhere near a charger. It also prevents you from missing important appointments or forgetting to send your friend a happy birthday shout out.

The target audience for this product is really anyone with a smartphone who wants to stay fully informed at all times. It’s designed to loosely and comfortably fit both sexes’ wrists and comes in three sizes. In addition, it’s completely waterproof, so once you put it on, you never have to worry about taking it off.

Wearable technology is spreading like wildfire as of late. VEABuddy has even forged its way into the mix, coming complete with a two-inch full color touchscreen that makes it a synch to read even when tanning in the bright sun of the Caribbean. It is 8 mm thick and has a USB connector that makes it virtually effortless to recharge. It can be seamlessly integrated with nearly any smartphone or tablet currently on the market, and all you need is a Bluetooth to get it up and running.

To read the full report, click here.

Edited by Allison Boccamazzo

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