Wearable Tech World Feature Article
August 22, 2013

Wearable Technology Experts Discuss Market's Future

Wearable technology seems poised to be at the center of the next big tech revolution. Not only are there countless uses for its many variations — some police departments have been using wearable cameras to monitor officer conduct, for example — there are many ways to monetize it, such as Google’s ‘pay-per-gaze’ advertising, creating win-win scenario for companies and consumers.

Recently, James Martell, VP of Business Development at The School of Internet Marketing, spoke in a podcast with Webby Award nominated technology blogger Aftaab Gulam and Sarah Bundy, an affiliate marketing expert as well as founder and CRO of All Inclusive Marketing, about the state of wearable tech and its exciting future.

“Wearable technology is very much going to be the next big thing to revolutionize the world over the coming years,” said Martell, kicking off the discussion. “Sarah and Aftaab are both leading experts in their fields and both have kept a close eye on the developments of wearable technology over the last few years.”

In terms of sheer numbers, pointed out Gulam, the wearable tech industry is already valued at $4 billion, with steady growth bringing that figure to between $13 billion and $15 billion within the next five years.

However, growth in an industry doesn’t mean that companies can expect to simply jump on board and experience success. As always, it’s important to identify potential trends before they happen in order to stay ahead of the competition. As of now, wearable technology products have already assimilated many of the most popular features found in tablets and smartphones, but adapted for greater practicality and ease of use. From that jumping off point, there’s room for plenty of innovation, and it’s up to large companies and start-ups to shape the future going forward.

The podcast covers this, as well as potential issues for the market in terms of privacy and security, while focusing on how affiliate marketers will be able to use this wearable technology in the future.




Edited by Rachel Ramsey




Comments powered by Disqus


Featured Video

Dedicated to Wearable Tech: Mobile, Sports, Fitness, Audio, Fashion, Design


Featured Podcasts

The Business of Wearable Computing: An Interview with Brand Finance An interview with Edgar Baum, Managing Director North America with Brand Finance, the world’s leading brand valuation and strategy consultancy. Mr. Baum specializes in marketing ROI and financially quantified brand strategy.
Getting Attention for Your Wearables Joe Daniels of Loeb & Loeb discusses how wearable tech entrepreneurs can gain exposure for their ideas and what to do once they've won attention from potential investors.
Wearable Success Rides on Actionable Intelligence Lux Capital's Adam Goulburn focuses on the traits sought by investors as they consider wearable startups, such as how well their software turns collected data into actionable intelligence.
Wearable Tech Startup Strategy CRV's George Zachary talks wearable startups and how they can secure the attention of the right investors as the seek to become the next great thing in wearables.
How to Win the Wearable Tech Funding Game Donatella Giacometti speaks with Canary Ventures' Alex Goldberg about what the investment community looks for in startups, such as the many new wearable tech companies that are emerging.

Wearable Tech World Media Sponsors