Wearable Tech World Feature Article
October 08, 2013

Memoto Renamed Narrative Clip, Set to Release Nov. 1

While some are concerned over the state of privacy today, others seem perfectly happy to record and share nearly every moment of their lives, whether through tweets, Facebook status updates, Instagram photos or Vine videos. It’s the latter audience that seems to be the target of a lot of wearable technology. Take, for example, the Narrative Clip, a wearable camera that was going by the moniker Memoto earlier this year.

Products are often renamed when nearing release, though, and with the Narrative Clip’s Nov. 1 release date fast approaching, its new name seems to be the final tweak it needed before heading out the door.

"We're looking forward to moving into this new stage of our company's history with a fresh, new face for the brand and a financing round that will help to ensure a successful upcoming product launch," said Martin Kallstrom, CEO of Narrative, in a statement.

Image via Gottabemobile.com

However, it’s unlikely a new name will be enough to justify the device’s $279 price tag, especially when it’s possible to get a decent digital camera for that price. Then again, the Narrative Clip is not your average camera.

Officially, the Narrative Clip is being billed as a “tiny, automatic camera and app” that can help users maintain a “searchable and shareable” photographic memory through digital means. Indeed, the device is set to take two pictures by minute on default settings, storing them online rather than on-device. The device’s accompanying app for iOS and Android allows users to search these photos by way of timestamp and GPS data.

Users have to pay a $9 monthly subscription fee to retain access to the Narrative cloud service, but buyers do get a free year with the purchase of the Narrative Clip. This gives users time to figure out if the Narrative cloud’s features — access to photos based on time and GPS data, exclusive search algorithms, access to the Narrative app, integrated social media sharing — are worth the price. Considering the relatively niche market the Narrative Clip is targeting, though, it’s pretty likely most buyers will maintain their subscriptions.

Edited by Alisen Downey

Comments powered by Disqus

Featured Video

Dedicated to Wearable Tech: Mobile, Sports, Fitness, Audio, Fashion, Design

Featured Podcasts

The Business of Wearable Computing: An Interview with Brand Finance An interview with Edgar Baum, Managing Director North America with Brand Finance, the world’s leading brand valuation and strategy consultancy. Mr. Baum specializes in marketing ROI and financially quantified brand strategy.
Getting Attention for Your Wearables Joe Daniels of Loeb & Loeb discusses how wearable tech entrepreneurs can gain exposure for their ideas and what to do once they've won attention from potential investors.
Wearable Success Rides on Actionable Intelligence Lux Capital's Adam Goulburn focuses on the traits sought by investors as they consider wearable startups, such as how well their software turns collected data into actionable intelligence.
Wearable Tech Startup Strategy CRV's George Zachary talks wearable startups and how they can secure the attention of the right investors as the seek to become the next great thing in wearables.
How to Win the Wearable Tech Funding Game Donatella Giacometti speaks with Canary Ventures' Alex Goldberg about what the investment community looks for in startups, such as the many new wearable tech companies that are emerging.

Wearable Tech World Media Sponsors