Wearable Tech World Feature Article
August 26, 2014

Wearable Tech: What's In It for Women?

Recent years have shown a drastic rise in wearable technology, and with this rise, the market has diversified itself in new ways. Now, wearable tech for women in particular is also on the rise as technology is being manufactured in styles that appeal to the feminine user.  Whether they look more stylish than the average wearable tech, or simply perform new functions, these items are changing the face of wearable tech for women.

Take, for instance, those devices that promote fitness and healthy living. The Fitbit Flex, Jawbone Up 24, Goccia and XBand Speed Pro all monitor activity levels and workouts, and often link to smartphone apps that allow for real-time tracking. The FreeWavz earphones are sleek headphone sets that both play music and monitor fitness during workouts. The Pulse ring is more jewelry-styled, a slim golden ring that, with the hand over the heart, will detect heart rate.

Jewelry clearly isn’t just about fashion anymore, but function as well—although they look good doing what they do.

Watches in particular are climbing the ranks in the wearable tech world, such as the Ritot digital projection watch or the Glance watch accessory, which turns any standard watch into a smartwatch. Other smartwatches have been released by brands such as Blocks or Withings, with features such as touch-screen technology or voice-controlled applications. Most notably, the Samsung Gear Live is the first smartwatch built on the Android platform.

 Some wearable tech items for women are geared towards convenience in family lifestyles. For instance, the “life-capturing camera” LifeLogger can be worn like a Bluetooth headpiece, effortlessly recording video of daily life; it’s an easy hands-free option for busy moms who still want to build memories of their children’s young days. Additionally, when the kids have kept you up at night, the Sleep bracelet uses melatonin-producing technology to help you fall asleep more quickly.

Other devices are more fashion-forward—such as the Sparkle Skirt by Becky Stern, which responds to movements by lighting up with mini LEDs, or the Made for Glass collection by DVF, which can make your Google Glass look more presentable for the office or a night out.

With all of these wearable tech devices on the market, women’s lives are about to get a lot techier—and maybe even a lot more fun.




Edited by Stefania Viscusi




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