Wearable Tech World Feature Article
December 02, 2014

Google Glass Gets a Push in the Workplace with Help from Intel

The fact that Google Glass brought the Internet, recording and playback abilities to your face made it very popular when the device was first introduced in 2012. I am sure that by now everyone has seen the skydiving video taken with Google Glass by Sergey Brin. However, since that time, we have seen that the wearable device mostly known for taking videos has been banned in movie theaters, banks, locker rooms, sports arenas, bars, strip clubs and in a car while driving,  just to mention a few.

What was once looked at a creative device to wear and take videos while you went skydiving or simply taking a bike ride could possibly be taking on a slightly different perspective to improve its image. The Wall Street Journal announced that according to people familiar with the matter, Intel would be supplying the electronic brains for a new version of Google Glass. Intel will replace the Texas Instruments’ processor used in the original version of the device.

We have seen that Intel made some major mistakes in the past by not getting into either the mobile world or the world of wearables. It seems that when Brian Krzanich was named as the new CEO and took over the reins at Intel he quickly took the bull by the horns and admitted that mistakes were made in the past, which led to missed opportunities in several fields.

The push is now on and Intel has been making some strategic partnerships, one of which is to supply the brains behind Google Glass. It seems that Intel’s goal is also to promote Google Glass on the business side. Intel is looking at companies such as hospital networks and manufacturers alongside finding new opportunities in the workplace.

It is with Krzanich’s initiative that we are finally seeing some forward movement from Intel, which shows that maybe we can expect to see some interesting developments in Google Glass. Intel chips are powering Google servers and the companies are working together on Google’s Android and Chrome operating systems. Intel’s Xeon chips have been used in Google’s self-driving cars and the company’s Atom chips are used in the Nexus Player, which is a new Google streaming-media device. So you can see that the two companies have been developing a positive partnership.

Eric Johnsen, who started the Glass at Work program at Google, is now the vice president of business development at APX Labs. This company makes Glass software used by manufacturing, oilfield-services and logistics companies. He said “We expect Glass to evolve and be more useful for companies, but it will still be a crossover device for consumers.”

While Google Glass has not really caught on with consumers yet and the $1,500 price tag could be a major reason, there are quite a few workplaces where Google’s wearable could become big. For instance, doctors in hospitals could use Glass to record procedures, or view patient records while keeping their hands free. Law enforcement agencies can have agents/officers record daily interactions and the device would definitely be a help at a construction site or warehouse.

We are still now sure exactly how well the new Google Glass model will do with consumers and the workplace. What effect Intel will have still remains to be seen, however if Google can get better battery life and maybe refine the hardware design, Glass might have a better shot at becoming popular, especially as a workforce tool.

Edited by Maurice Nagle

Comments powered by Disqus

Featured Video

Dedicated to Wearable Tech: Mobile, Sports, Fitness, Audio, Fashion, Design

Featured Podcasts

The Business of Wearable Computing: An Interview with Brand Finance An interview with Edgar Baum, Managing Director North America with Brand Finance, the world’s leading brand valuation and strategy consultancy. Mr. Baum specializes in marketing ROI and financially quantified brand strategy.
Getting Attention for Your Wearables Joe Daniels of Loeb & Loeb discusses how wearable tech entrepreneurs can gain exposure for their ideas and what to do once they've won attention from potential investors.
Wearable Success Rides on Actionable Intelligence Lux Capital's Adam Goulburn focuses on the traits sought by investors as they consider wearable startups, such as how well their software turns collected data into actionable intelligence.
Wearable Tech Startup Strategy CRV's George Zachary talks wearable startups and how they can secure the attention of the right investors as the seek to become the next great thing in wearables.
How to Win the Wearable Tech Funding Game Donatella Giacometti speaks with Canary Ventures' Alex Goldberg about what the investment community looks for in startups, such as the many new wearable tech companies that are emerging.

Wearable Tech World Media Sponsors