Wearable Tech World Feature Article
December 05, 2014

Strap Gets Funding for Wearable Device Analytics

There is very little doubt that the wearable tech market is only getting more popular the farther we go into the 21st century. While Jawbones and Fitbits are still leading the way with more fitness applications coming all the time, the market has also turned to designer labels more than ever before in order to put a product out that looks good as well as serving a very specific purpose.

Strap, one of the leading analytics platforms for wearable tech is looking to make itself even more powerful with the infusion of more than $1.25 million in seed money. The company says the money will fuel the company’s growth through product development, which will also increase the number of partnerships with developers, enterprises and a number of brands.

Strap Metrics is the world’s first analytics platform for wearable tech and the solution makes it that much easier for companies to optimize the unique sensory data that wearable devices are able to capture. Strap has also offered up a Strap Kit, which is a rather powerful toolkit that lets developers write a wearable device application once and deploy it across a number of different platforms using Javascript. The company will also be increasing the number of platforms the toolkit is compatible. While the kit currently works for Pebble, Android Wear and Google glass, the company wants to expand to Apple relatively quickly.

“We are very fortunate to have a great group of investment partners on board with us,” said Steve Caldwell, co-founder and CEO of Strap in a recent statement announcing the funding. “The wearables market is poised for hockey-stick growth in the next 12 months, but challenges of fragmentation and increasing data points make it very difficult for existing app developers and stakeholders to jump in with both feet. We are in a perfect position to grow our world class suite of tools and platforms to lower the barrier to entry in the growing wearables ecosystem.”

With the influx of capital, the company also wants to be able to expand its offering in what kind of analytics it can measure.

Edited by Maurice Nagle

Comments powered by Disqus

Featured Video

Dedicated to Wearable Tech: Mobile, Sports, Fitness, Audio, Fashion, Design

Featured Podcasts

The Business of Wearable Computing: An Interview with Brand Finance An interview with Edgar Baum, Managing Director North America with Brand Finance, the world’s leading brand valuation and strategy consultancy. Mr. Baum specializes in marketing ROI and financially quantified brand strategy.
Getting Attention for Your Wearables Joe Daniels of Loeb & Loeb discusses how wearable tech entrepreneurs can gain exposure for their ideas and what to do once they've won attention from potential investors.
Wearable Success Rides on Actionable Intelligence Lux Capital's Adam Goulburn focuses on the traits sought by investors as they consider wearable startups, such as how well their software turns collected data into actionable intelligence.
Wearable Tech Startup Strategy CRV's George Zachary talks wearable startups and how they can secure the attention of the right investors as the seek to become the next great thing in wearables.
How to Win the Wearable Tech Funding Game Donatella Giacometti speaks with Canary Ventures' Alex Goldberg about what the investment community looks for in startups, such as the many new wearable tech companies that are emerging.

Wearable Tech World Media Sponsors