Wearable Tech World Feature Article
March 30, 2015

Air Canada Launches Apple Watch App

Smartwatches are making inroads with businesses the world over. One of the latest companies to adopt the Apple Watch platform is Air Canada, which recently announced a new mobile application that will provide travel information for its flyers.

Air Canada customers will have at their wrists the ability to retrieve personal flight information such as check-in and boarding times. That information will be available through Apple Watch, iPhones, and other iOS devices where flyers can also register for additional flights. Notifications on the watch will give users ample opportunity to find their departure gates so they do not end up stranded in a terminal.

Craig Landry, the vice president of marketing at Air Canada, commented that the mobile app will help the airline give its customers a number of options for managing their travel plans.

“The application will allow customers to easily check their flight status and boarding times,” Landry said. “Air Canada’s mobile strategy of innovating with the latest technology to provide customers a wide variety of options for managing their travel using their preferred personal device.”

Although the Apple Watch is the newest iOS mobile device to hit the market, it has also focused on expanding its other platforms such as Apple Pay which attempts to make the payment process for goods a nearly-instant endeavor. Earlier this March, TMC reported about how the Marriott Hotel chain was the first in the hospitality industry to adopt Apple Pay. Customers will be able to bring their iPhone 6 or Apple Watch and check in with just a swipe of their hand or wrist. No fumbling with a credit card.

At the time of its announcement, George Corbin, the senior vice president of Marriott Digital, noted that about 75 percent of its clientele travel with mobile devices. That figure is even higher, he said, with 25-35 year olds. Mobiles are important to a growing number of people, and iPhones are a large part of that ecosystem.

For Air Canada, the creation of an Apple Watch app should provide its own customers with similar conveniences. Check-ins should be faster and more efficient, and a range of information will be placed within users' immediate grasp. The airline will be able to operate more efficiently, and customers should be able to make it to their gates more quickly and with less hassle.

Edited by Dominick Sorrentino

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