Wearable Tech World Feature Article
May 04, 2015

Kochava to Support App Analytics and Mobile Campaign Tracking for the Apple Watch

Hitching the product or service a company offers to the Apple brand is almost a sure fire hit, because whenever the company enters a new segment, the impact it has is undeniable. This time around the new segment is wearables, and although the company was very late entering the marketplace, Apple Watch has generated a lot of excitement. If the early sales are an indication of what is to come, businesses that provide solutions for this wearable technology will have a large customer base to offer their services. As a mobile attribution analytics and optimization company, Kochava specializes in delivering valuable solutions for organizations looking to harness the potential of mobility. The company announced it is the first to support app analytics and mobile campaign tracking for the Apple Watch.

Before Apple even launched its watch, developers around the world were waiting in great anticipation to start delivering solutions that can exploit the capabilities of the watch. Kochava brings extensive experience and innovative applications to track, measure and monitor the mobility and wearable market.

“With the Apple Watch, Apple introduced the market to the smartest, most app-friendly wearable ever made,” said Charles Manning, Kochava CEO. “As the Apple Watch, and other wearables, becomes an essential part of customers’ lives, measuring app activity and understanding performance is crucial.”

Developers can setup the tracking on the Apple Watch with a straightforward attribution that requires only a few lines of code, so any post-install event can be tracked through the existing dashboard. The analysis the app delivers can be used by developers to provide actionable data on performance indicators to help organizations manage their engagement of their services.

The services Kochava offers gives organizations a comprehensive and impartial approach to mobile attribution analytics and optimization in order to get the most accurate data possible. This technology allows mobile advertisers to keep track of everything that’s happening from initial launch through conversion and lifetime value (LTV) reporting and comprehensive post-install event tracking for any campaign.

The company integrates more than1, 200 publisher and networks including Facebook, Twitter, Google and Pandora. That means any application that is integrated with Kochava can start running media on any of the networks the very same day.

Edited by Dominick Sorrentino

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