Wearable Tech World Feature Article
June 09, 2015

Xiaomi Mi Band is Second-most Shipped Wearable in the World

Readers may or may not already know that the second-most shipped wearable in the world right now is the Xiaomi Mi Band.

Just behind Fitbit is the Mi Band that has grown considerably in popularity since its launch last fall in China. According to a report at Tech2, it has since spread to Hong Kong, India, Indonesia, Malaysia, Singapore, and Taiwan and just reached the U.S. and several European countries this past Monday.

Analysis from market research firm IDC shows that the Mi Band has now reached a status of second place in the fight for wearable dominance, and in fact, it's not even a true Xiaomi product. Global news service Quartz notes that Huami Technologies manufactures the watch in addition to other Xiaomi-branded products.

That is no matter, though, because despite the true underpinnings of the hardware, the brand is seeing huge numbers across multiple continents and countries. The Mi Band has shipped more than one million units at the time of this printing and captured 24.6 percent of the overall wearables market share in the first quarter of 2015. That is a marked improvement over the zero percent it captured in Q1 2014 since it was not then a company. The fact that it now challenges Fitbit (34.2 percent market share in Q1 2015) is one heck of an exit from the gate.

The wearables market, overall, is also seeing a huge increase in shipped units. A total of 11.4 million wearables shipped in Q1 2015 which represents an increase of 200 percent over the 3.8 million shipped in the same quarter last year. IDC notes that the market crushed the post-holiday decline to demonstrate a pronounced user interest in all manner of such devices.

Clearly, the expectation for Xiaomi is that it will continue to grow since it has reached its newest markets in the U.S. and EU. Competitor Apple also has a lot on its shoulders with the release of the Apple Watch that could prove tough competition even if its market share does not yet rival the top two competitors. There is a lot of room for growth in less than a year's time; just ask Xiaomi.

Edited by Dominick Sorrentino

Comments powered by Disqus

Featured Video

Dedicated to Wearable Tech: Mobile, Sports, Fitness, Audio, Fashion, Design

Featured Podcasts

The Business of Wearable Computing: An Interview with Brand Finance An interview with Edgar Baum, Managing Director North America with Brand Finance, the world’s leading brand valuation and strategy consultancy. Mr. Baum specializes in marketing ROI and financially quantified brand strategy.
Getting Attention for Your Wearables Joe Daniels of Loeb & Loeb discusses how wearable tech entrepreneurs can gain exposure for their ideas and what to do once they've won attention from potential investors.
Wearable Success Rides on Actionable Intelligence Lux Capital's Adam Goulburn focuses on the traits sought by investors as they consider wearable startups, such as how well their software turns collected data into actionable intelligence.
Wearable Tech Startup Strategy CRV's George Zachary talks wearable startups and how they can secure the attention of the right investors as the seek to become the next great thing in wearables.
How to Win the Wearable Tech Funding Game Donatella Giacometti speaks with Canary Ventures' Alex Goldberg about what the investment community looks for in startups, such as the many new wearable tech companies that are emerging.

Wearable Tech World Media Sponsors