Wearable Tech World Feature Article
July 20, 2015

Are Customers Satisfied with the Apple Watch?

Ever since its reveal last September, the Apple Watch has enjoyed an incredible hype factor. Apple fans and casual users alike were incredibly curious about the wealth of features and potential connectivity the Apple Watch could offer. It’s now been a little more than a month since the official release of the Watch, and enough time has passed that we can ask the question: does it live up to expectations?

Wristly and Techpinions set out to answer this question. They surveyed 800 people, half of whom identified as “non-tech users,” essentially average-Joe consumers. Also included in the survey were software and app developers, tech insiders, and technology media members.

Overall, users were overwhelmingly happy with their product. Sixty-six percent reported they were “very satisfied or delighted” and 31 percent were “somewhat satisfied,” resulting in an astounding 97 percent satisfaction rate. Only 1 percent, 8 people, reported that they were dissatisfied with the Apple Watch.

What’s even more telling is how the satisfaction numbers break down across the categories of people surveyed. Casual technology users, representing the average consumer, were blown away. Ninety-nine percent reported satisfaction with the Apple Watch. This is extremely heartening for Apple; casual consumers are likely to make up the bulk of Apple Watch sales, and the fact that they are so wowed will likely result in increased sales through an organic word-of-mouth campaign, as satisfied users implore friends and family to buy the product as well.

Another thing that’s interesting to note is how this satisfaction compares to other popular Apple products right when they were released. The iPhone, first released in 2007, has today become the most popular smartphone brand in the United States. It was positively received as well, but had a satisfaction rate of only 92 percent, according to a survey from ChangeWave Research. Similarly, the iPad received a satisfaction rate of 91 percent, according to a similar survey. The fact that the Apple Watch debuted with such high satisfaction only bodes well for the future of the product if it is to follow the trend of previous Apple products. 

Edited by Dominick Sorrentino

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