Wearable Tech World Feature Article
August 05, 2015

Wearable AC: Clothes Don't Get Much Cooler Than This

It’s been a little less than a month now since all the snow melted in Boston, so it’s safe to say that summer is officially here. This means the race to beat the heat is underway in many parts of U.S., and no piece of technology is more pivotal in this endeavor than the tried and true air conditioner. That said, AC has a caveat of its own: it can be expensive, and in many situations, is entirely unavailable.

One company is developing a cost-efficient cooling solution to this problem. Wearable air-conditioning proves, if nothing else, that there is no limit to the whacky, whimsical wonder that we are calling wearable technology.  Octocool’s clothes have a 4,400 watt battery and fans built in, and are strong enough to supply the wearer with 8.5 hours of full-blast AC, or up to 24 hours on the lowest setting.

While the company has certainly pegged down the “cost-saving” as part of its marketing, the best application of wearable AC is—once again—in the work place. Contractors, carpenters, plumbers, electricians and maintenance employees who work on homes that are not yet air conditioned or in areas of buildings that might be uncomfortably hot could potentially work in longer increments without having to take a break to cool down.

And sure, a consumer may find that using Octocool does save them money on central air, and opt to forgo air conditioning his or her home. Wearable AC can help regulate body temperature for commuters who bike or walk to and from work. But these use-cases are somewhat isolated; not to mention, there are cheaper alternatives to staying cool in the home, such as installing a ventilation fan, and a walking or biking employee could just as easily bring a change of clothes. Furthermore, the current fashion selection from Octocool is limited, and the inclusion of 4,400 watts and fans makes it hard to create a “fitted look.” In other words, consumers may be concerned that they do not look as cool as they feel.

Regardless, we have to applaud the creativity being applied to the wearable tech space, and this particular product does provide very real benefits for maintenance workers, and for the enterprise.

Comments powered by Disqus

Featured Video

Dedicated to Wearable Tech: Mobile, Sports, Fitness, Audio, Fashion, Design

Featured Podcasts

The Business of Wearable Computing: An Interview with Brand Finance An interview with Edgar Baum, Managing Director North America with Brand Finance, the world’s leading brand valuation and strategy consultancy. Mr. Baum specializes in marketing ROI and financially quantified brand strategy.
Getting Attention for Your Wearables Joe Daniels of Loeb & Loeb discusses how wearable tech entrepreneurs can gain exposure for their ideas and what to do once they've won attention from potential investors.
Wearable Success Rides on Actionable Intelligence Lux Capital's Adam Goulburn focuses on the traits sought by investors as they consider wearable startups, such as how well their software turns collected data into actionable intelligence.
Wearable Tech Startup Strategy CRV's George Zachary talks wearable startups and how they can secure the attention of the right investors as the seek to become the next great thing in wearables.
How to Win the Wearable Tech Funding Game Donatella Giacometti speaks with Canary Ventures' Alex Goldberg about what the investment community looks for in startups, such as the many new wearable tech companies that are emerging.

Wearable Tech World Media Sponsors