Wearable Tech World Feature Article
September 17, 2015

Apple Watch Owners Generally Satisfied, According to Survey from 451 Research

There was a great deal of hype surrounding the launch of the Apple Watch wearable device last spring, but now that it has spent some time in consumers’ hands it’s time to gauge its overall reception. 451 Research, a company specializing in analytics and advisory services for the information technology industry, just released a consumer survey regarding the device and found that most customers are indeed quite content.

The 145-participant survey took place July 27 through August 4 via the company’s ChangeWave service and focused primarily on people’s likes and dislikes about the Apple Watch as well as the product’s impact on other markets.

A whopping 87 percent of Apple Watch owners rated their experience as positive, with 54 percent reporting they are “Very Satisfied” and 33 percent saying they are “Somewhat Satisfied.” Seventy-nine percent of respondents said the device met or exceeded their expectations, while 83 percent said they would recommend it to a friend or colleague.

The most popular aspects of the Apple Watch, according to 451 Research’s survey, are its notification capabilities, health and fitness monitoring tools and the overall design and aesthetic. On the other hand, the most-cited complaints were the device’s battery life, its reliance on the iPhone and the fact that it is not waterproof. Presumably Apple was planning on addressing these issues with the next iteration of the smartwatch anyway, particularly the battery life and waterproofing. Other complaints included the app selection and learning curve, both which should come as no surprise since this is the first version of the device.

Owners therefore seem to be generally satisfied with the device, but it should be noted that Apple customers have a tendency to automatically purchase and approve of whatever product the company may come out with. Furthermore, the novelty factor is most likely still a major propellant for those who responded positively; this notion is supported by the fact that the device’s two most popular features can be found on a variety of other devices that offer a longer battery life and wider range of features. Nonetheless, Apple clearly knows its customers and is making them happy, while also assuring them that a better Apple Watch is on the horizon.

Edited by Dominick Sorrentino

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