Wearable Tech World Feature Article
December 16, 2015

1 in 10 U.S. Households to Purchase Smart Watch in 2016

It’s safe to say that the wearables space has taken off among consumers, thanks in large part to the success of the Apple Watch. Apple’s sole wearable device has not only proven to be a hot seller, but has earned a good track record with consumers, leaving 87 percent of owners feeling generally satisfied. Of course, there’s a much broader industry beyond the Apple Watch and it will be interesting to see how the wearables landscape will look like in five years.

For the time being, though, new research from Parks Associates gives an idea what smart watch adoption in the US market will look like in the year ahead.

Starting with how the market stands currently, Parks Associates states that smart watch adoption nearly doubled in the past year. Indeed, only four percent of US broadband households had purchased a smart watch at the start of 2014, now up to seven percent, while an additional 10 percent of households plan to buy a smart watch by the midpoint of 2016.

"The wearables market is growing strong, and their unique form factors will help drives sales for the holidays," said Harry Wang, director of Health and Mobile Product Research at Parks Associates. "Smart watches are particularly popular among broadband households with children. Eleven percent of U.S. broadband households with children have a smart watch, and 16% plan to buy one by midyear 2016. The smart watch has significant connected health applications, but family-oriented use cases will also help grow and maintain the device's popularity."

Despite the smart watch’s usefulness in practical applications, Parks Associates identified design, fashion and personalization as important elements to smart watches achieving greater mainstream adoption. Still, finding a core use case that drives and sustains smart watch adoption will be key to the market’s success. 

Edited by Kyle Piscioniere

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